The music industry is already behind it, journalism and media are right in the middle of it - the digital revolution is changing entire industries from the ground up.
And now it's coming through retail. It needs ideas for survival and the mentality to see change as an opportunity.
If the offline and online worlds can be successfully combined, then the future lies in the stationary retail trade. A new shopping experience must be created at the front-end, combined with real advice and digital support on the floor or in the cabin.
However, the decisive factor is ultimately the organization in the back end. Then the "I want everything and I want it now!" - works quite naturally.