The real store has its system-related weaknesses especially in the availability of goods. Products in other sizes, colours or designs are often not available in the store, Out of Stock situations cause frustration for customers. It is important to combine the best of online and offline. Almost every customer is familiar with the core of omnichannel solutions - the Click&Collect experience from the Internet is a firmly established personal culture that can easily become a natural companion at the stationary POS.
Customers put the articles for their fitting together using an app and are motivated to add further products and accessories through intelligent up- and cross-selling. After spending time in the fitting room, they take the products of their choice to the checkout via the app instead of carrying them through the store as a burden that hinders further purchases. And at the checkout counter, they are welcomed by their complete shopping basket.
The customer is also much more willing to accept an additional delivery of products that were not available in the store, if it arrives conveniently by home delivery. In combination with Endless Aisle solutions, the perceived availability of goods thus grows to the level of a fully developed online shop. Of course, direct home delivery is also a service option for the products on site: the customer can continue his shopping day without having to stop at the car park.
The Click&Collect system also works in the opposite direction: out of your online shop and into your store. Because for products they like online, potential buyers can arrange a visit to your fitting room with just a few clicks. This lowers inhibition thresholds, creates satisfaction and reduces the effort of returns. And it leads the online customer into your second world of experience - all opportunities for up- and cross-selling included!