Electronic Shelf Labels & Price Change

Digitalisation ensures that customers have increasingly higher demands, want to be better informed and spend less time. Businesses must adapt to these developments, keep pace and use new technologies to network with, inform and support their customers.

The manual labelling of products at the POS is one of the biggest time-consuming tasks for staff. As a result, it blocks valuable resources for increasing sales through better customer service. It also hinders truly dynamic pricing that would allow you to control promotions and targeted sales at the push of a button. Here, too, online trading is far ahead of the competition.

Electronic shelf labels change everything: prices are displayed without manual intervention by a central control system. With a dynamic pricing policy, you can optimise your contribution margins flexibly and the staff gains time for each individual customer.

At the same time, you are establishing the requirements for a further strategic step: When coupled with RFID near-field identification, regular customers can be identified directly on the product and linked to your loyalty system via app. You can retain and inspire these VIP customers with personal pricing.

Electronic shelf labels are just one of many solutions. Syspro has developed another one: the price change solution.

Price changes are often confusing and associated with a lot of effort. Employees have to relabel as quickly as possible without errors. This inevitably leads to errors, you may lose the overview and in the worst case discussions arise at the checkout if the label price differs from the price in the POS system.

Automating these processes saves time and ensures less stressed employees.

Syspro's price change solution takes the information about promotions or similar from the merchandise management system and is thus always on the same level as the POS system. When the products are scanned, the system recognizes whether a change has been made and prints a new label - or not.

This means that this process does not have to be carried out by specialist personnel and the re-labeling can be controlled centrally. The result: fast, error-free relabeling, no fraud due to manual relabeling of red price labels, generally visually higher quality price changes and thus - satisfied employees.