Competition in fashion retail is tough - and it will remain so. The pressure from online business is growing, and the remaining "classic" market shares are being fought over all the more intensively. Against this background, the solution lies neither in capitulation nor in isolation, but in integration: functional online experience at the real POS, intelligent digital support throughout the store and unlimited product availability via virtual extensions of your range.
The uncatchable USP of the classic retail store - the authentic, real experience of products - is staged on a completely new level in the Smart Fitting Suite. The core of the strategy is an innovative mix of media-based product presentation, fascinating customer services and an almost private experience. With the intelligence and efficiency of the associated innovative in-store technologies, a surface orientation is achieved that places your customers where they belong: at the centre of their wishes.
The horizon of this strategy is marked by end-to-end omnichannel solutions that allow you to exploit your native advantages in both worlds. The Smart Fitting Suite is not a rigid solution. It is a flexible system of perfectly networked experience and efficiency components that work together to lower inhibitions, increase sales, drive promotions, enhance customer loyalty, digitize the dialogue with buyers, facilitate inventory management and optimize personnel deployment.
In the implementation, solutions are used that represent the latest state of technological and administrative possibilities at the POS: Smart Retail Analytics, Endless Aisle, Electronic Shelf Labels, Click&Collect and Home Delivery. The technical link between these solutions is formed by identification processes based on RFID, which are also used for article surveillance.