Conversion is the key to success - maximum assortment with minimum stock

In competition with other sales channels, the classic POS has a decisive advantage: The spontaneous sequence "see - try - be sure - buy" only works here. Such an immediate purchase rarely fails (especially in the fashion segment) because of the price, but all the more frequently because a product is not available in the right size and variant or even the entire product range is considered too lean by customers.
The phenomenon is exacerbated by the considerable pressure exerted by square metre rents, especially in prime locations. In the meantime, the amount of space in good city locations hardly generates any rents, and the cost spiral is putting pressure on margins. And yet customers still expect variety in sales space and availability in the hopelessly exhausted store warehouse. This leads to a conflict between the ideal variety and availability of goods on the one hand and the necessary storage resources on the other.
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The solution is digital shelf extension: the physical displays are supplemented by interactive touch screens on which delivery variants and alternatives to each selected product are available. The purchase decision is based on similar fitting products or comparable styles. The goods themselves follow as home delivery directly from the central warehouse, other stores or directly from the manufacturer. The closed shopping experience ensures that home delivery is perceived as an intelligent service rather than an unwanted waiting time.
For the shop operator, endless aisle opens up further advantages in addition to the conversion increase: The staff is more informed and more capable of acting, in addition to the latest articles, older models are also selled and the e-commerce link is highly integrated - from the very beginning on the standard of intelligent omnichannel systems.