In the course of digitizing its retail stores, the Haibach-based textile chain offers its customers in the stores in Erfurt, Limburg, Rüsselsheim and Mutterstadt extended services through the Interactive Fitting Room project, which is being implemented with the help of the two IT solution providers Bütema AG and syspro GmbH.
The project, which is based on the connection between RFID and digital signage, includes several components:
A self-service system is available to customers in the fitting room. Via the 23-inch touch display, they can view item information such as product images, colors, sizes, cross-selling items, and availability. Complete outfit suggestions are also displayed to the customer. When not in use, the self-service system plays a digital signage promotion.
The customer can also use a button to call an employee for assistance, who receives a push notification via an iPod equipped with the InStore Assistant (ISA). Via the ISA, the employee can also call up items and view availability, outfits and cross-selling items.
A tablet installed in the cubicle area also shows the customer advisor whether a fitting room is occupied, free, or only occupied with garments that can be put away. It also shows how many garments are in the fitting room. This is made possible by equipping the items with RFID tags and the changing rooms with ultrasonic sensors.
Roland Leitz, Head of IT at Adler Modemärkte, played a key role in the introduction of RFID and the installation of the interactive fitting rooms: "Technological innovations have the potential to arouse additional interest among customers, make shopping even more convenient and ultimately generate a corresponding increase in revenue for ADLER. They cannot and should not replace personal advice, but they are a useful addition."
About Adler Modemärkte:
Adler Modemärkte AG, headquartered in Haibach near Aschaffenburg, is one of the largest and most important textile retailers in Germany. With around 4,200 employees, the Group generated sales of € 566.1 million and EBITDA of € 33.3 million in 2015. ADLER currently operates 183 fashion stores, including 156 in Germany, 22 in Austria, three in Luxembourg, two in Switzerland and an online store. The company focuses on large-scale concepts with sales areas of over 1,400 m2 and offers a wide range of merchandise with numerous own brands and selected third-party brands. Thanks to its more than 60-year tradition of high customer loyalty, ADLER is, according to its own surveys, the market leader in the high-purchasing power segment of the 45+ age group.
About syspro:
sys-pro GmbH is a specialist for IT solutions in production, logistics and trading companies. The proSystem family of solutions was developed for both medium-sized and group-organized companies and starts where the competence of traditional systems ends: directly in the process. With the help of the latest technologies such as RFID, we create security, performance growth and entrepreneurial efficiency through intelligent process control and real-time monitoring options. Thanks to our modular and scalable solutions, it is particularly attractive for medium-sized companies in the retail and food sectors to get started.
